BellSouth — BellSouth needed to
accelerate the market for its Ethernet-enabled
SMARTRing service.
International Orange worked with Lucent to develop sales tools that highlight
the value of SMARTRing for city, metro and regional network applications for customers using Carrier
Ethernet technologies.
Lucent — While helping service
providers launch Carrier Ethernet services, Lucent needed to assess
enterprise prospects' needs and quickly deploy sales solutions
for the marketing and sales teams of its service provider customers.
International Orange planned and executed a customized research program
to determine prospects' buying patterns and marketing perceptions of Ethernet services.
Continually at the vanguard of the telecommunications, networking and online
industries, Mikko Disini,
founder of International Orange Strategies, is an industry visionary with insightful comments on the networking and online markets.
