With deep domain expertise in the broadband and wireless communications, networking and online industries, International Orange delivers effective marketing and sales initiatives that can identify opportunities to boost revenues, increase account control, and build customer loyalty.

Services

By drawing on our strong knowledge base in broadband access, edge networks, optical Ethernet, core multi-service networks, security and storage networking, International Orange bridges the gap between key market players, including enterprises, consumers, service providers, system vendors and channel partners to help you develop effective marketing solutions that increase customer mind-share. We provide both strategic direction and tactical initiatives that can help you make sound decisions in allocating resources, entering new markets and expanding existing business.

With strong domestic and international experience, International Orange delivers services that address your wide-ranging marketing needs:

			Customized Research — To help you more clearly understand the attitudes and needs of business and end-user customers, buying patterns, and market trends, International Orange conducts customized market research tailored to your unique requirements.
			Strategic Marketing — To help you develop a strong marketing foundation, International Orange provides strategic marketing — market gap analysis, pricing, promotion, advertising, distribution and competitive positioning strategies — that will correctly position you in the market, differentiate you from your competitors and maximize your mind share with business partners and customers.
			Sales Tools — To speed your sales cycle, International Orange develops compelling sales tools, including presentations, Web content, datasheets, brochures, advertorials, white papers, customer case studies and demand generation programs.

By combining strategic thinking and tactical initiatives, International Orange delivers innovative solutions that hit the mark and are straight-forward to execute. Some examples include:

			Increasing end-user customer loyalty for a system vendor by delivering inventive customer marketing programs
			Increasing service provider revenues in optical networking by providing marketing programs to launch new services that minimally impact existing revenue sources
			Increasing market reach for a security solution by providing tools for global channel partners to enhance productivity

Clients

By combining our industry knowledge with our skills in product positioning, customized primary market research, pricing analysis and business case analysis, International Orange has successfully delivered innovative marketing initiatives for top system vendors and service providers as well as emerging technology companies. Selected clients include BellSouth, Lucent Technologies, Spanlink, Verizon and Zhone Technologies.

Team

With deep, in-house domain expertise and a wide network of expert consultants, International Orange can quickly assemble a stellar team to handle your unique business situation. In addition, we can transfer knowledge so you can internally address similar issues in the future.

By delivering programs that increase customer mindshare, boost uptake rates and enhance the value of your brand, International Orange can help you speed sales cycles and maintain your competitive edge.