With many years of experience at firms including Ascend Communications and
Lucent Technologies,
Mikko Disini founded International Orange in 2002
to deliver high-value marketing solutions that help companies identify
opportunities to boost revenues, increase account control, and
build customer loyalty.
With deep domain expertise in the broadband and wireless communications,
networking and online media industries, International Orange
delivers services that address the full spectrum of your marketing needs:
Customized Research —
To help you more clearly understand the attitudes
and needs of business and end-user customers, buying patterns, and market trends,
International Orange conducts customized
market research tailored to your unique
requirements.
Strategic Marketing —
To help you develop a strong marketing foundation,
International Orange provides
strategic marketing —
market gap analysis, pricing, promotion, advertising,
distribution and competitive positioning strategies —
that will correctly position you in the
market, differentiate you from your competitors and maximize your mind share with
business partners and customers.
Sales Tools —
To speed your sales cycle, International Orange develops compelling
sales tools,
including presentations, Web content, datasheets,
brochures, advertorials, white papers, customer case studies and demand generation
programs.
While you might not initially require every service International
Orange provides, we offer a breadth of services to address your
wide-ranging marketing needs.
Why should I select International Orange over a
large research firm or my in-house Marketing department?
International Orange bridges the gap between large research
firms and your in-house marketing organization:
With large research firms, many levels of account supervision and
overhead often separate you from the research team, and many times
junior people end up actually doing the work. With International
Orange, you interact with the principals of the organization,
the experts who will be directly working on your project,
so your business goals are not lost in the translation.
While your in-house marketing professionals intimately
know your company and products, they are often beset by many
corporate priorities that demand additional resources. International
Orange can be an extension of your in-house team, augmenting your
existing bandwidth to seamlessly deliver targeted marketing programs.
Because we leverage our breadth of experience and allow you to work
directly with the principals of the organization, International Orange can
generate better results than large agencies and can augment the bandwidth
of your internal marketing team, thereby maximizing the results
of your marketing investment.
Can International Orange work with me if my
business is not located in Silicon Valley?
International Orange uses the latest technology solutions to enable us
to work seamlessly with clients located throughout North America and across
the world. With the ubiquity of the Internet, location rarely is an issue.
What is the profile
of a typical International Orange client?
With significant hands-on experience, the team members at International
Orange have successfully delivered targeted marketing solutions to firms in many
industries. However, International Orange typically works with
clients
in the broadband access, edge networks, optical Ethernet, core multi-service
networks, security and storage networking industries.
Can International Orange complete my project for
a rapidly approaching deadline?
With years of experience, we can recommend strategies that
will work within whatever constraints you present. However, because we
want to develop long-term successful business relationships and ensure
100 percent client satisfaction, we will not embark on a project
unless we believe can deliver successfully.
Certainly price is an important issue. International Orange
is dedicated to providing a competitive price, while not sacrificing
quality, professionalism, or service. With our in-depth industry
experience as a foundation, International Orange can deliver the
highest return for your marketing dollar.
If you want to find out more about International Orange
or schedule a business consultation, contact us by telephone at
+1.415.885.8005 or
us at your convenience.